A 2018 study by Slickdeals found iPhone users reported an average annual income of $53,231 vs $37,040 for android usres. Data confirms shopper price sensitivity decreases as income rises, therefore iPhone users are likely to less price sensitive than Android users.
If user device is iOS raise product prices by 5%. If user device is Android lower product prices by 3%.
Implement powerful dynamic pricing strategies previously only available to the world's largest corporations.
