A study by Parago found 70% of low income shoppers (annual income under $50,000) report price as the most important factor in a purchase decision. Amongst the highest income shoppers (annual income over $200,000) only 18% report price as the most important factor.
If median household income of user location is under $75,000 lower product prices by 8%.
If median household income of user location is between $75,001 and $149,999 make no change to product prices.
If median household income of user location if $150,000 or greater raise product prices by 12%.
Implement powerful dynamic pricing strategies previously only available to the world's largest corporations.
